17. March 2026

Why the dogs?... The story behind The Dogs BolloX

The Dogs BolloX was founded in memory of a rescue dog.  A brave dog who had been overlooked for so long. An abandoned dog. An Underdog. An indomitable spirit, he had grit, he had heart, in short, he was a dog.  He came into our world a hurricane and changed our lives entirely.

When he crossed the stile to the Happy Herding Grounds in June '23, we started winding down our corporate projects and stopped taking on new ones.  We began preparing for change.

And here we are, 3 years later, launching The Dogs BolloX. Aimed entirely at ‘the little guy’, the micro entities - underestimated, so often overlooked, the grit and backbone of the UK economy.  It’s not about massive profit for us, it’s about supporting the underdog, the small businesses that support families, create jobs, and power the local community.

And let’s face it, what would you rather see?